In Finland, coffee is an important part of our culture, our life, and our daily ritual. We are a northern nation, but we celebrate this very southern drink.

High coffee consumption has become a characteristic of the Finnish people.

However, an even greater specialty of our country is the reindeer. It is undoubtedly a symbol of Finland, especially the Lapland region. Life in Lapland would be impossible without the reindeer. The reindeer provide warmth, transportation, and food. Today, tourists come to see reindeer roaming freely along roads and even in cities.
And of course, it was important for us to combine our love of coffee and deer in our work. These symbols of the country are equally important for warming the soul and body.

That’s why the roast level on the coffee packs is indicated by a deer figurine. Everything is as usual, only with a Finnish twist.

The more deer that have changed their color from white to dark, the more deeply roasted the coffee is. And not every coffee connoisseur can handle a completely dark herd of deer. It’s not a drink for everyone.